82°E by Deepika Padukone

 82°E: Elevating Self-Care to a Holistic Lifestyle

In today's fast-paced world, prioritizing self-care is no longer an indulgence but a necessity. Enter 82°E, a brand on a mission to revolutionize self-care practices and make them a joyful and essential part of everyday life.

Mission and Philosophy

At the core of 82°E lies a mission to simplify and infuse joy into self-care routines. The brand believes in the power of consistent, mindful steps to achieve enduring results. By merging age-old holistic approaches with cutting-edge innovation, 82°E aims to encourage individuals to embrace self-care rituals that nurture their minds, bodies, and spirits.

Inspiration Behind 82°E

82°E finds its inspiration in the meridian line passing through India at 82°30' East, shaping India's connection with the world. This influence reflects in the brand's ethos - deeply rooted in Indian values yet globally oriented. This unique duality forms the essence of every product and practice advocated by 82°E.

Meet the Team

Co-founded by Deepika Padukone, a renowned actor, producer, mental health advocate, and entrepreneur, 82°E benefits from Deepika's personal journey with self-care and mental well-being. Her passion for inspiring global commitment to physical and emotional wellness fuels the brand's vision.

Joining Deepika is Jigar Shah, a seasoned entrepreneur and venture capitalist leading the brand's growth strategy, ensuring it remains consumer-centric and sustainable. The brand's research and development are spearheaded by experts like Anjali Gholap and Dr. Rachna Rastogi, each contributing their unique expertise to craft safe and effective formulations.

82°E's Range of Self-Care Products

The brand boasts a curated range of skincare and beauty products, each designed to elevate daily self-care rituals. From the Ashwagandha Bounce to the Rose Boost, these meticulously formulated products promise not just efficacy but also joy in nurturing one's skin.

A Note from Co-founder Deepika Padukone

In her message, Deepika Padukone expresses her hope to inspire authentic self-connection through 82°E. She emphasizes the brand's skincare range, rigorously sourced, crafted, and clinically tested, enabling individuals to foster simple yet effective daily self-care practices.

Conclusion

82°E stands as a beacon for transforming self-care from routine to ritual, from mundane to joyful. Their commitment to quality, innovation, and mindfulness in skincare and self-care aligns seamlessly with their mission to empower individuals worldwide.

With a robust philosophy, a stellar team, and a range of thoughtfully crafted products, 82°E invites everyone on a journey toward holistic well-being.